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Frequently Asked Questions about Web Marketing
What is web marketing? Web marketing very simply is
making you site sell. Whether you are selling goods or service your website
should promote your products to the utmost. When a visitor has viewed your site
the first thing they should want to do is contact you and buy something. This
can be by phone, online or in person.
Why do I need improve marketing for my website? I am only
using my site for advertising I am not really selling anything. Any
advertising is selling and advertizing can be positive or negative. Can you
honestly look at your website and say the site is convincing people to buy from
me. Even little things such as hard to read text, slow loading graphics and
broken links give a customer the wrong impression about your company.
Ineffective advertising is a waste of money, negative advertising is worse it
results in a loss of business.
I am just a regional business. How can I market my
site?
There are many ways a regional business can market a
site.
- Do you have your site listed in your yellow pages ad?
- Can your customers find you online in the search engines?
- Is your site user friendly and informative?
- You can post updates and seasonal specials, publish a short
online newsletter.
As more and
more people are online an easy to navigate, informative site will be an asset
to your business.
Won't all this marketing take a lot of time and money?
At GShort.com we try to set up a marketing plan to fit your budgetary, time
and technical constraints. If you prefer we structure our marketing plans on a
commission basis so we only get paid if you see results. Finally ask your self;
"Is my website is costing us business?" If the answer is "maybe" can you really
afford not to spend a little time and money to market your site?
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